The leader in the male fragrance market and a key player in the male personal care arena, StarAsia Taiwan proudly launches Adidas nationwide. Its successful launch was backed by excellent in-store execution which promised good branding and visibility, as well as strong merchandising......

StarAsia Taiwan Co., Ltd. was established since 2008 as a subsidiary of StarAsia Group to ensure the distribution of adidas as the first main activity and aim to expand the portfolio to include more international brands and establish a sizable beauty business in Taiwan.