Starasia Distributors :: About Us::Asia distributors, Perfumes distributors, Cosmetics distributors, Fragrance distributors, Skincare distributors


	Our Vision [+]

StarAsia’s vision is to be the leading independent and integrated distributor and marketer of FMCG Beauty Personal Care brands in Asia Pacific.


	Our Mission [+]

To implement relevant strategies to develop Brand Equity in local markets and through cohesive regional roll-outs,
To aggressively build and promote our Principals'' brands in our markets,
To develop strong retail networks for each brand which provide each brands experience to consumers,
To lead a team of professionals experienced in Fragrances & Toiletries and Cosmetics & Skincare with strong local know-how and
To seize relevant new distribution opportunities in the region.


	People and Values [+]

The StarAsia team is composed of marketing professionals in both Luxury & FMCG brands as well as seasoned entrepreneurs who provide structure and management as well as on-the-ground know-how in the markets. Country Managers are empowered as business owners to run tight and proactive teams and act like entrepreneurs seeking new opportunities. The Group''s HQ sets a clear direction for the Group and supports its regional teams with capital, management and systems & processes.

This diversity creates dynamic, energetic and integrated teams who are the real strength of the company.


	Keyfacts [+]

The StarAsia Group offers a direct exposure to Asian consumer growth, one of the fastest growing segments of the global economy. Today the Group is present in eight countries in Asia with around 650 employees. Its reach in the Modern Trade (MT) as well as in the Traditional Trade (GT) extends to over 20,000 doors.

The company won multiple awards from its MT retailers across several markets for its execution of below the line marketing strategies. StarAsia''s strength lies its ability to execute marketing strategies adapted to its local markets and achieve high brand equity and sell-out results for its principals.


	Organisation Chart [+]


	Logistics, Systems & Processes [+]

The StarAsia Group has strong competence in Logistics, Systems and Processes. StarAsia offers an integrated regional distribution platform to its principals.

The Group manages an efficient regional Group Warehouse in Singapore as well as its own local logistics and distribution teams in the markets it operates in.

StarAsia has developed with its partner Samooha, P2P an integrated ERP IT System which underpins its regional business. By end Q1 2011, PSP will be installed in all its subsidiaries providing its management with a powerful, localized system which will enable more accurate and timely decision making. Our systems also offers look-through capabilities to its principals for real-time analysis of the performance of each brand in each market.