Max Factor is a highly innovative Brand in the cosmetic market. The brand was aquired by the Procter & Gamble group in 1991.
Max Factor is known as the make-up of make up artists. Mr Max Factor himself was responsible for countless cosmetic innovations from the first full-face foundation and false eyelashes and defined the look for generations. The glamorous looks Max Factor created for Hollywood screen goddesses defined the concept of beauty in the 20th century and were copied by women all over the world...